The main frame of selling directly to the consumers by manufacturers is to?
-
A.
reduce transportation cost -
B.
make contact with individual consumers -
C.
discourage the activities of middlemen -
D.
maximize profit margin
Correct Answer: Option B
Explanation
Direct selling allows you to further reinforce MSRP (manufacturer’s suggested retail price) and communicate directly with consumers about price points. Selling direct allows you to collect a goldmine of data. Better customer data leads to better promotions, better products, better relationships and more sales.