Taking a new product to a particular part of the country to test the reaction of consumers to the product is referred to as?
-
A.
sales promotion -
B.
sampling -
C.
merchandising -
D.
advertising
Correct Answer: Option A
Explanation
Sales Promotion is one of the elements of the promotional mix.. Sales promotion uses both media and non-media marketing communications for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. it means taking a product to a particular location in order to ascertain people’s reaction to it.