Survival: This is the desire of firms to remain in business despite stiff competition.
Profit maximization: One of the objectives of firms is to earn high profits to pay dividends to their shareholders and remain in business.
Growth: This is the desire of a business to expand its activities beyond its current undertakings through an increase in sales, total assets and employment.
Innovation: It is the ability of firms to create new products, methods of production as well as new areas of business through continuous research and development.
Social responsibility: Businesses have the desire to contribute to the provision of basic infrastructure and also assist in the areas of education and health sectors of communities in which they operate.