All activities aimed at creation of a good image for an organisation are referred to as
-
A.
market segmentation -
B.
market research -
C.
public relation -
D.
consumer orientation
Correct Answer: Option C
Explanation
Public relations (PR) is the practice of deliberately managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. Public relations specialists establish and maintain relationships with an organisation’s target audience, the media, relevant trade media, and other opinion leaders. helping the organisation / individual maintain a good public outlook.