Activities undertaken to creat awareness of a product by giving out samples or gifts is?
-
A.
marketing mix -
B.
marketing concepts -
C.
window display -
D.
sales promotion
Correct Answer: Option D
Explanation
Sales Promotion is one of the elements of the promotional mix. Sales promotion uses both media and non-media marketing communications for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability.